IS can support the business process and operations in a lot of industries it also helps manager to hold their daily activities and functions properly moreover it helps on support decision making, Information Systems play a crucial role in the decision making process by a combination of decision support systems and expert systems. This has got a competitive advantage in today’s market by keeping real time information at the fingertips which is crucial to fight competition. Secondly reviewing customer spending pattern has created new avenues in which they have been doing business. In short it is the customer who drives the actual demand that is created in the market. Any firm striving to meet this demand will gain an edge over others in this industry. “We have realized how important data accuracy and consistency is and have developed company systems and data architectures to reduce daily errors and capture relevant information very quickly and efficiently” (Mr. Mohammed Sayed, 2011).
During the initial days, complexity in running networked computers had limitations like having access to real time information was a luxury and involved many lengthy process. With the computing power scaled down to cost effective solutions as well as mobile platforms, “Mercedes Benz has been able to achieve breakthrough in information systems like for example: IPhone application provides the customer a comprehensive lookup on the latest models of new/used cars as well as other detailed information in addition to gathering interested leads” (Mr. Mohammed Sayed,2011) IS bringing a lot of advantages for the Mercedes Benz Company because it develops the company systems and their data to reduce daily errors and to get relevant information very quickly and more efficiently.
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