Products/Services offered

Mercedes Benz has different products and services that associated with features that make it special, different and distinct from others. 

Products: 

“Sedans & Coupes: 

· C-Class Sedan: 

201 Horsepower, 21/31 MPG (city/hwy), 1.8L Turbo-4 Engine” (Mercedes-Benz Showroom, 2011) 

“The Mercedes-Benz C-Class is a compact executive car produced by the Mercedes-Benz division of Daimler AG. First introduced in 1993 as a replacement for the 190range (W201, also nicknamed “Baby-Benz”), the C-Class was the smallest model in the marque's lineup until the 1997 arrival of the A-Class” (Mercedes-Benz, 2011). 

SUVs: 

· GLK-Class SUV: 

“268 Horsepower, 3500 lbs‡ Towing Capacity (max), 3.5L V6 Engine” (Mercedes-Benz Showroom, 2011), “Mercedes-Benz GLK-Class a compact luxury crossover released as a 2009 model elsewhere. The GLK-Class was launched in 2008 and is built in Bremen (Germany), the first Mercedes SUV to be built there. Its design is heavily influenced by the C-Class” (Mercedes-Benz, 2011). 

Services: 

Dealer financing: 

· Vehicle Inventory Financing 

“Known in the automotive industry as "floor planning," this allows dealers to finance their inventory of new or used vehicles until the vehicles can be sold to customers. 

Consumer programs: 

· Retail financing: 

For customers who prefer traditional vehicle ownership, they provide a variety of financing plans that allow them to purchase new or used vehicles at competitive rates. Retail financing can be arranged easily and quickly through the selling Mercedes-Benz dealership” (Mercedes-Benz, 2011).