Friday, December 23, 2011

Customer base of Mercedes-Benz


Every company have a customer base that is defined as a group of customers that generally form the prime source of consumer spending and it's an important factor that companies take in consideration when they run their businesses. It is actually regarded as a business’s target market and they specifically study the customer behaviors, responses by using tools like market research, past experience. Any action or step the company take or undertaken will be fully dependable on its customer base. The name of Mercedes-Benz is an Appropriate expression that will give a chance for people to express their imagination about luxury in their mind. From our point of view, people are naturally attracted by the luxury. This specific thing make the company obligated to make or to implement some restriction on Releasing “ low-end car under Mercedes-Benz brand in America” (Mercedes Benz Brand Attitude, 2011).But considering the remaining parts on the world Mercedes-Benz has widely expand its customer base by releasing cars that particularly are comparative and cheap under its brand name. 

The dealer of Mercedes-Benz say that prime standards of Mercedes-Benz brand including the luxury, quality and the other things it does. New country Motor cars achieved success in its business by its ability to exceed the expectation of customers through its Mercedes-Benz dealer ,the ability to make incredible service for new cars that didn't used yet and for the cars that already used in Mercedes-Benz sales, leases and service Available. According to all these facts Mercedes-Benz have a great ability to make its customer satisfied over any automobile brand. This is supported by an Extensive survey done through the world-famous “J.D. Power and Associates Index on the satisfaction of car buyers” (JClark, 2010). Mercedes-Benz ranked the first place over the other car brands in this study. 

In the end we see that Mercedes enjoy a high level of customer base, superior quality and have international brand recognition. This makes the company able to think that if it catches the Mercedes customer earlier. As a result, it will able to retain its customer for the rest of the life.

2 comments:

  1. in my point of view Mercedes is a very unique car and every one would like to drive it.

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  2. Mercedes everyone's dream. Not everybody can fulfill their wish to own it. But who already have their own Mercedes they should take proper care of their cars. When they face some difficulties they should go some renowned service station like mercedes service otherwise it could be harmful for the car without knowing anything about service stations.

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